堅果炒貨行業(yè)很多上規(guī)模的企業(yè)前幾年抓住了市場機遇，企業(yè)得到迅速的擴張。但是隨著市場擴張和市場競爭態(tài)勢轉變的同時，企業(yè)運營的營銷平臺并沒有因此而改變，造成管理脫節(jié)、促銷失靈、渠道政策失靈、倉儲貨運混亂、隊伍管理混亂等諸多問題。近年來，隨著我國經濟的高速發(fā)展，國內消費市場的結構出現了整體升級的的明顯趨勢，我國休閑食品的消費也隨之呈現出了快速增長的態(tài)勢。也使得我國的炒貨食品的市場空間更趨蓬勃。當越來越多的人群在每天的日常消費中都會或多或少的買上一些炒貨食品的時候，炒貨食品所引發(fā)出來的巨大的市場空間和豐潤的經濟效益前景也愈來清晰和明朗。也致使我國諸多人群紛紛購買炒貨機，加入到炒貨食品的創(chuàng)業(yè)之中來。從堅果炒貨行業(yè)加工發(fā)展過程來看，堅果炒貨行業(yè)對炒貨機的節(jié)能，環(huán)保，質量，溫度，速度都有了更高的要求。我們從以下幾個方面探討以下。一、從堅果炒貨的加工工藝發(fā)展趨勢來看，低碳概念，節(jié)能降耗已成為全球工業(yè)發(fā)展的趨勢，炒貨行業(yè)也不例外，電磁炒貨機是目前世界上最節(jié)能最環(huán)保的炒貨機械，碳排放為零。二、堅果炒貨行業(yè)對炒貨的質量也在精益求精，控制精確的溫度可以保證炒貨的質量。每一次炒制色澤、含水度都保證一致，保證產品的口感達到炒貨質量的統(tǒng)一標準。三、人力資源的緊張、使得炒貨機操作更簡便、快速?？偟膩碚f炒貨機將向智能化，環(huán)保、節(jié)能、省時、精確溫度、炒貨范圍廣、操作簡便的方向發(fā)展。行業(yè)在發(fā)展競爭在加劇炒貨機、炒米機配件、炒芝麻機裝置、炒貨機外殼、高精度炒貨機控制碟閥及非標配件等產品的生產和銷售。在行業(yè)摸爬滾打多年，對于行業(yè)的每一次變革與進步，項總都深有體會，在采訪中，筆者在問及目前國內不銹鋼泵閥管件行業(yè)的現狀時，項總的第一句話就是：跟前幾年比，現在業(yè)內的企業(yè)太多了，產品銷售競爭太過激烈。現在社會是個信息爆炸的時代，企業(yè)在產品上遇到競爭對手在所難免，筆者覺得行業(yè)存在競爭，對于一些企業(yè)來講反而是件好事。因為有了競爭，企業(yè)提高了產品質量，提高了服務質量，消費者也用更少的錢獲得了更好或者更多的消費和服務。市場是一個“篩子”，行業(yè)在發(fā)展進步的同時，市場也在優(yōu)勝劣汰著行業(yè)內的企業(yè)。對于一些有競爭力的大企業(yè)，通過競爭，企業(yè)規(guī)模變得越來越大了，知名度變的越來越高了。但對于一些不具備競爭力的中小企業(yè)來講，可能就面臨著被兼并或者是倒閉的風險。問及溫州龍澤的核心競爭力時，項總說，“企業(yè)的核心競爭力是企業(yè)的生存之本，相比較于行業(yè)內別的企業(yè)，我們在產品的價格、質量、技術及售后服務上，有明顯的優(yōu)勢。”技術領先方能制造出優(yōu)質的產品技術工藝，是衡量一個企業(yè)是否具有先進性，是否具備市場競爭力，是否能不斷領先于競爭者的重要指標依據。隨著我國炒貨機市場的迅猛發(fā)展，與之相關的核心生產技術應用與研發(fā)必將成為業(yè)內企業(yè)關注的焦點。據了解，目前，國內大約有3000多家炒貨機和炒米機制造企業(yè)，數量居世界第一。但這其中多為低層次、小規(guī)模、家庭作坊式的企業(yè)，年銷售收入達500萬元的不足500家，年銷售收入過億元的企業(yè)僅有十幾家，市場份額在前10名的企業(yè)市場占有率之和僅為8%～9％。由于產業(yè)集中度過低，造成了技術落后、低價競爭、缺乏有影響力的品牌等諸多不利因素，使得如此龐大的中國炒貨機以及炒米機市場到現在還沒有真正意義上的名牌。在企業(yè)的競爭中，成本和產品的差異化一直都是核心因素，技術的創(chuàng)新可以降低產品的成本，同樣，新的生產方式也會為企業(yè)的產品差異提供幫助，如果企業(yè)能夠充分利用其創(chuàng)新的能量，就一定能在市場中擊敗對手，占據優(yōu)勢地位。當然技術創(chuàng)新本身具有高投入、高風險性，因此在技術創(chuàng)新的過程中，必須通過建立良好的市場環(huán)境和政策條件，才能充分激發(fā)企業(yè)創(chuàng)新的內在動力，為企業(yè)創(chuàng)造最大價值。Nuts industry many large-scale enterprises in previous years to seize the market opportunities, enterprises have been expanding rapidly. But with the change of market expansion and market competition at the same time, the business marketing platform have not changed, resulting in many problems of management, promotion, channels from failure of policy failure, warehousing freight chaos, confusion of team management.In recent years, with the rapid development of China's economy, the domestic consumer market structure appeared to upgrade the overall trend, leisure food of our country consumption has shown a rapid growth trend. Also makes the roasted seeds and nuts food market space is China's booming. When more and more people will more or less time to get some roasted seeds and nuts food in daily consumption, economic prospects of roasted seeds and nuts food out caused by the huge market space and rich and clear and bright. Also led to many people in China have to buy roasted seeds and nuts, added to the roasted seeds and nuts food business.From the point of view of the development process of roasted seeds and nuts processing industry, energy saving, roasted seeds and nuts roasted seeds and nuts machine industry of environmental protection, quality, temperature, speed, there are higher requirements. Our discussion from the following aspects.One, from the development process of nuts trend, the concept of low-carbon, energy saving has become a global trend of industrial development, roasted seeds industry is no exception, electromagnetic roasting machine is currently the world's most energy-saving roasted seeds and nuts machinery most environmental protection, zero carbon emissions.The quality of roasted seeds and nuts, roasted seeds and nuts two industries are also refine on, accurate temperature control can guarantee the quality of roasted seeds and nuts. Every frying color, moisture content is consistent, ensure uniform standard product quality reach the roasted seeds and nuts taste.Three, human resources, make stir-fried cargo tension operation more convenient, fast.In general the roasted seeds and nuts machine to intelligent, environmental protection, energy saving, time saving, accurate temperature, roasted seeds and nuts range, simple operation direction.Industry in the development of the increase in competitionRoasted seeds and nuts, fried rice, fried sesame machine machine accessories, fried freighter shell, high precision control valves and non-standard accessories and other products of roasted seeds and nuts, machine production and sales. In the industry for the industry for many years, every transformation and progress, always have the experience, in the interview, I asked the current situation of domestic stainless steel valve fittings industry, a total of the first sentence is: in front of a few years, now the industry enterprise too much, product sales competition too too intense.Now the society is an information explosion era, enterprises encounter competitors in the product can hardly be avoided, I think the industry competition, for some companies it is a good thing. Because of the competition, enterprises to improve product quality, improve the quality of service, consumers have less money to get the better or more consumption and services.The market is a "sieve", industry in the development of progress at the same time, the market is the survival of the fittest in the industry enterprises. For some competitive large enterprises, through competition, the scale of the enterprise become more and more big, visibility becomes more and more high. But for some less competitive small and medium-sized enterprises, may be faced by merger or bankruptcy risk. Asked about the core competence of Wenzhou dragon Ze, total said, "the core competitiveness of enterprises is the survival of the business enterprise, compared to other than the industry, we in the product price, quality, technology and after sale service, have obvious advantages."Leading technology to create quality productsTechnology, is to judge whether an enterprise has advanced, whether to have market competitiveness, an important index according to whether can keep ahead of competitors.With China's rapid development of cargo market speculation, and related core production technology application and development will become the focus of attention of the enterprise.It is understood, at present, there are about 3000 homes stir-fry cargo and stir-frying machine manufacturing enterprises, ranked first in the world. But this one is the low level, small scale, lack of family workshops enterprises, the annual sales income of RMB 5000000 to 500, the annual sales income of over 100 million yuan enterprises only a dozen, market share of the top 10 companies market share and only 8% ~ 9%. As the industry concentration is too low, which resulted in many adverse factors of backward technology, low-price competition, the lack of influential brands, making such a large Chinese roasted seeds and nuts and stir-frying machine market to now no real sense of the brand.In enterprise's competition, differences in costs and products always is the core factor, technology innovation can reduce the cost of the product, also, the new mode of production will also provide help for different product enterprise, if the enterprise can make full use of its innovative energy, will certainly be able to win in the market, occupy the advantage position. Of course, technology innovation itself has the high investment, high risk, therefore, in the process of technological innovation, we must establish a good market environment and policy conditions, the inner power to inspire innovation, to create maximum value for enterprises.